Case study: Creator-made content outperforms design team in Social Media Ads 

By leveraging the unique talents of content creators, Takefluence generated a high-quality UGC (user-generated content) video and saw remarkable difference in the ads performance. 

This case study explores how an ad creative made by a creator outperformed other creatives produced by an in-house design team and AI-generated content.

Introduction: the product and goals

Takefluence is an innovative collaboration platform that enables brands to quickly launch ambassador or creator campaigns, engage customers, and leverage nano and micro influencers, as well as generate UGC. 

Brands can choose from various campaign actions, such as creating content based on the brief, conversions, reposting, making posts/stories, and leaving product reviews. The platform automates onboarding, reporting, and payouts, streamlining the collaboration process.

The goals

To get more brand exposure and onboard new users, Takefluence launched Ads in Instagram and TikTok.

The primary goals of the Ad campaign were

• increase brand awareness
• get more creators registered on the Takefluence platform

Challenges

When launching Ads, Takefluence faced the following challenges regarding creatives production:

• Content by in-house team of designers: it was challenging to create unique and catchy content, designers used stock images and simple animations mostly. It was also not cost-effective compared to AI-creatives, while one designer requires somewhat 2 hours to create one video-creative.
• AI Tools: AI-generated content looked artificial. Plus, you had to buy a subscription to use many of the tools which is reasonable if you require around 30 creatives in month.
• Speaking the target audience language: being on the business side, it’s challenging to understand the needs and the language of your target audience such as content creators especially in such a culturally unique region as MENA. Finding the right words and messaging was not an easy task.

How did Takefluence find a relevant creator?

Takefluence used its platform and launched a CPP (cost per post) campaign inviting creators to produce content about Takefluence that would be further used in Ad promotion. Any creator on the platform who was relevant according to the specified criteria was able to collaborate with the offer, create content based on the brief and earn 1500 AED (around $400).

Takefluence creators are amateur and professional social media content producers. One creator was chosen to produce a video for Takefluence for their outstanding portfolio. Nour was one of the first creators to join Takefluence and finally became our top creator thanks to the great results of collaboration with other brands. 

The creator produced a 1-minute video, which was then divided into smaller segments for different uses.

Performance results

The creator’s video demonstrated overwhelming success on both Instagram and TikTok over the three-month period.

Over three months, the creator’s video achieved over 1 mln impressions on (Instagram and TikTok combined), compared to the combined 516K impressions of both AI-generated videos, making it almost 2 times higher. 

It also led to over 7K conversions, whereas the AI-generated videos combined resulted in 2K conversions, making it 3.26 times higher.

The creator’s video’s much higher number of impressions ensured it was the most effective in driving conversions. Overall, the creator’s video reached a broader audience and generated significantly more conversions, proving its strong performance in achieving marketing goals.

Additional Impact 

The creator’s video was also used as an explanatory video on Takefluence Instagram, gathering over 1,5K impressions of which 62.6% are non-followers, 167 saves, and 44 shares.

Key takeaways: What made the creator’s content stand out?

Creators content performs better because a relatable person who speaks the audience’s language and produces high-quality videos creates a winning combination. Such content also remains relevant and evergreen if the brief was made right.

• Relatability: The creator was of the same nationality and spoke the audience’s language.
• Quality: High-quality video production due to the creator’s professionalism.
• Performance: Higher impressions, CTR, and conversions.

Conclusion

This case study highlights the power of creator-made content. By investing in professional creators, Takefluence achieved outstanding results in brand awareness and conversions. As brands navigate the evolving landscape of digital marketing, the insights from this campaign underscore the value of authentic, high-quality content.