Turn bloggers into clients: Swiss Arabian Case Study

Swiss Arabian, a brand that exemplifies the harmonious blend of Western and Oriental craftsmanship, partnered with Takefluence to increase brand visibility and sales in UAE and KSA through UGC content from creators who independently ordered products and shared their unboxing experiences.

Goals for the Collaboration

The primary goal of this collaboration was to increase brand visibility and sales in the UAE and KSA regions. Swiss Arabian aimed to collaborate with content creators to highlight their unique fragrances through native and authentic content.

Takefluence’s Solution

Takefluence crafted a tailored strategy to amplify Swiss Arabian’s user-generated content (UGC) by launching a special offer on its platform. This initiative was designed to encourage content creators to order Swiss Arabian products and share their experience in the social media.

Offer Mechanics

The mechanics of the offer were straightforward and effective:

1. Content Creators were invited to explore Swiss Arabian’s website and order any product of their choice. 
2. After receiving the product, they created an unboxing video sharing initial thoughts and reactions to the product.
3. The videos were to be posted on Instagram or TikTok, ensuring maximum visibility and engagement.
4. Special promo codes were provided to increase the rewards from the sales. 

Results

The collaboration resulted in a number of orders and high-quality unboxing videos created by top content creators on the Takefluence platform. These videos effectively showcased Swiss Arabian’s products, generating substantial buzz and engagement on social media.

“The platform’s ability to connect us with creators who authentically showcased our products has been instrumental in increasing our brand’s visibility and reach. The creative content produced has not only highlighted the unique essence of Swiss Arabian but also fostered a deeper connection with our audience in the UAE and KSA.”

Adil Adnan, E-Commerce & Digital Media Manager at Swiss Arabian

The collaboration between Swiss Arabian and Takefluence exemplifies the power of strategic partnerships in enhancing brand visibility and sales. By leveraging the creativity and reach of content creators, Swiss Arabian successfully communicated its brand values and product excellence to a broader audience, reaffirming its position as a leading fragrance brand in the region.