Unboxing success: How Officemakeup boosted brand awareness with Takefluence

Brand overview 

Established in 1996, Office International Beauty Fashion Group is a prominent player in the beauty industry, owning three brands, two channels, and three factories. With over 20 years of development, it has evolved into an integrated and innovative beauty fashion group encompassing R&D, manufacturing, brand operation, creative fashion industry, and training. 

Officemakeup is committed to providing fashionable beauty products that enhance the self-confidence and charm of urban women. The brand’s design philosophy focuses on seamlessly integrating oriental aesthetics with international trends to enhance the overall shopping experience and create global brands.

Objectives 

Officemakeup approached Takefluence with the primary goal of increasing brand awareness in the MENA market. Specifically, they aimed to:

• Boost their brand reach in the MENA market.
• Engage with a wider audience through innovative campaigns and collaboration with local creators.

Our approach 

To achieve Officemakeup’s objectives, we implemented an unboxing campaign on Takefluence:

• Launched an unboxing campaign, featuring boxes priced from 200 to 700 AED. 
• We introduced seven unboxing offers with various rewards relevant to creators with different follower counts.

Further, to increase the impact we added more offers:

• Review offer to motivate users to try the brand’s products and leave a review;
• CPA offer: users get paid a fixed 20 AED bonus for every purchase made with their promo code.

ℹ️ Learn more about offer types brands can launch on Takefluence in this article.

Content and Collaboration 

Officemakeup effectively leveraged the content generated by Takefluence:

• A dedicated landing page created by Takefluence was linked to Officemakeup’s website, showcasing the collaboration.
• Videos from creators were highlighted on the main page of Officemakeup’s site, attracting attention and engagement.
• Video content was integrated into their Instagram feed, enhancing social media presence and engagement.

Results

• Numerous collaborations were established, resulting in high-quality video content.
• There was significant interest in the brand’s offers, indicating a successful awareness campaign.

“Working with Takefluence has been a game-changer for Officemakeup. Their innovative campaigns and creator collaborations significantly boosted our brand’s visibility and engagement in a new market. We are thrilled with the results and look forward to continued success together.

– Muhammad Usman, Brand Manager at Officemakeup

This case study highlights the effective strategies employed by Takefluence to boost Officemakeup’s brand awareness and engagement, leveraging innovative campaigns and collaborations with content creators to achieve their goals.