Baraka Financial, CPP

Create 1 video x 60 seconds in portrait mode (baraka will use this video in their social channels) 
Video length above 00:00:59 seconds will be rejected.

Do not post it in your social media before approval, just upload a link to the file for the baraka to check and decide on approval. Once approved, post these video on your social channels as well along with your referral code. You can get your referral code from the app to earn affiliate rewards for every referral who funds in baraka.

Your Profile: 

• Good Fit: You are a finance expert, understand investing, Passionate about personal wealth management. 
• Bare minimum: You have a basic understanding about investing, you have talked about personal savings and managing wealth in the past on your channels.
• You are above 21 years old (legal requirement from DFSA)

Language:

• Arabic (preferred)
• English

Guidelines for the Video

• Video should be recorded in a professional setting, Please see the sample videos. 
• The Target Audience are aged between 25 years to 40 years. 
• They have high purchasing power and disposable income. The video should sound convincing to this audience.
• Do not use official “DFSA logo” (its is fine to mention it verbally or on screen)

Influencers Categories: 

• Financial Advisors, Wealth managers, Banking professionals
• Followers with higher purchasing power
• Adjacent interest like real estate

Campaign Objectives: 

1. Increase new user app install & account registrations
2. Increase awareness amongst our target audience
3. Increase new funded accounts

Campaign Background: 

Part 1: Introduction to Baraka

• Introduce Baraka as the premier retail investor platform in the GCC, offering a range of investment opportunities in 8000+ US stocks and ETFs.
• Emphasise Baraka's regulatory compliance, being regulated by the DFSA, ensuring a secure and trustworthy investment environment.
• Highlight the platform's extensive user base, with tens of thousands of investors actively using Baraka on a daily basis with over 40K subscribed to the daily newsletter 

Part 2: Premium Subscriptions and Zero Spread

• Discuss Baraka's competitive advantage in offering mostly emphasising on Zero Spread and transparent  fees, making investing more accessible to a wider audience.
   
• Baraka offers monthly and yearly premium subscriptions that provide up to 25 free trades, free withdrawals along with zero commission

Part 3: Halal Offering

• Highlight Baraka's unique Shariah-compliant features, allowing users to invest in a manner that aligns with their beliefs.
• Showcase the Shariah screening process, ensuring that investments are in compliance with Islamic principles.
• Feature the dividend purifier tool, which enables users to separate dividends based on Shariah compliance, providing peace of mind for conscientious investors. 
• Here is some more context on both:  
  • Sharia equity screener to determine if an investment in the equity of a listed company is permissible from a Sharia perspective, under the guidelines of the Sharia supervisory board and in accordance with AAOIFI standards. (FYI- this tool is provided by 3rd party and integrated in the app) 

• Dividend purifier calculator allows users separate the dividends coming from shariah compliant stocks vs non shariah if they have both within their portfolio.

Deliverables Content Brief: 

• 1x Video – Talk about baraka as the premier retail investor platform in the GCC, offering a range of investment opportunities (>8000 Stocks & ETFS to choose from) Emphasise Baraka's regulatory compliance, being regulated by the DFSA, ensuring a secure and trustworthy investment environment.Showcase the app as you talk through these points, highlighting the user interface and highlighting the halal features (Shariah & Dividend purifier)  Highlight our monthly and yearly subscriptions with Zero spreads and up to 25 free trades per month.

Key Messages: 

• Premier retail investor platform in the UAE, available to download across the GCC
• Regulated by DFSA,tried and trusted by tens of thousands of active users 
• Halal investing offering including a shariah screener & dividend purifier  
• Monthly and yearly premium subscription – Zero Spreads and up to 25 free trades

Brand Guidelines (Dos/Donts): 

Please provide detailed Dos & Donts for example:  

Dos: 

• Show your face in stories 
• Include you navigating the app so ppl can see what it looks like
• Mention all key messages in the stories 
• Video should be convincing to professionals aged 25-40