SIRC, CPP
Compensation
Deliverables
Categories and Countries
Entertainment & Media
Saudi Arabia
Compensation
Additional compensation levels
TASK
Make a video of one of the RVM in Saudi Arabia (you can find location convenient for you in the map at EcoRewards Saudi app), record the usage process (of RVM and EcoRewards app) and create a short, positive, and authentic Instagram (and Tiktok) Reel celebrating SIRC’s 30M milestone.
You MUST:
● Celebrate the 30 million collected bottles milestone
● Make footage of the RVM, its usage and the Ecorewards Saudi app.
● Highlight community impact and how users made this possible
● Mention that SIRC provides recycling infrastructure across Saudi Arabia making recycling accessible and rewarding
● Show how it is simple to use the RVM: Insert bottle → add phone number → earn points → redeem rewards in the app
● Highlight the environmental aspect: every bottle is recycled and plastic receives a new life
● Encourage viewers to join the EcoRewards Saudi app and start recycling
Bonus for your followers
About brand
SIRC stands tall as the driving force behind circular
economy investments, spearheading transformative
initiatives that pave the way for a cleaner, greener
tomorrow.
Our mission is crystal clear: to collaborate with the
private sector and champion the circular economy,
attracting both local and global investments that
propel us forward. We believe in the power of
technology and knowledge transfer, infusing
recycling practices with best-in-class..
Forbidden actions
No offensive content
Deliverables
About SIRC RVM Project
The SIRC RVM project – called EcoRewards Saudi – is the major initiative in KSA that operates a network of Reverse Vending Machines that accept plastic bottles and aluminium cans for further recycling and gives users bonuses for each item. For every bottle or can deposited, users earn bonuses, which can be redeemed for discounts and offers from partner brands through the EcoRewards Saudi app. By combining technology, rewards, and environmental impact, EcoRewards Saudi makes recycling simple, engaging, and rewarding—supporting sustainable habits and the Kingdom’s circular economy goals.
Campaign Objective
Celebrate and spread knowledge of SIRC’s RVM project major achievement powered by the community: reaching 30 MILLION bottles collected and recycled! You should highlight this major achievement, the impact and collected effort done by EcoRewardsSaudi community and the environmental benefits of the project. The aim is to show pride, inspire more people to join, and position SIRC EcoRewards Saudi as a fast-growing sustainability movement in the KSA.
EXAMPLE OF VIDEO STRUCTURE
Hook (examples):
● “30 million bottles recycled in Saudi Arabia, and we made it happen!”
● “Saudi Arabia recycling community just hit a huge milestone: 30 MILLION bottles!”
Celebrate the milestone
● Show excitement about the 30M achievement
● Mention SIRC recycling machines and EcoRewards app
● Mention it as a community success Showcase the purpose
● Rewards people for recycling
● Highlight simplicity + gamification
Demonstrate recycling or app use
● Record yourself recycling at an RVM (there will be a screensaver that celebrate 30mln – please show it specifically)
● Show the app/rewards
● Make it real and relatable Invite audience to join
● Encourage them to download the app, recycle
● Express pride in being part of a KSA recycling community
Ending CTA Examples:
● Recycle with SIRC, let’s hit the next 30 million!
● Together, we’re making the KSA greener.
● Be part of the impact, start recycling with SIRC today!
STYLE AND TONE
● Festive, proud, community-driven
● Genuine and personal (not overly promotional)
● Simple, positive, uplifting
● Colors: green, white, KSA inspired
● Avoid political or sensitive content
POST REQUIREMENTS
● Tag: https://www.instagram.com/sirc.saudi/
● Hashtags: #EcoRewardsSaudi #SIRC #sircsaudi #Recycleforsaudi
● Duration: 30-45 sec
● Use a clear cover shot showing you recycling or using the app
● Avoid: loud background noise, low-quality video, mentioning other brands
Reference Reels for Inspiration:
Deadline to prove collaboration: 240 hours
Qualifications
You must need the following requirements to participate in this campaign